INSIDE EDGE 2014 Sneak Peek: Aligned Action’s Ron Wilder

Do you hear that? It’s the sound of the clock ticking, letting you know that INSIDE EDGE is just four short weeks away.


Which means we’re also just four short weeks away from sharing with you the most groundbreaking, cutting edge, can’t-miss strategies you as a small business owner need in order to land corporate clients (and reap the massive results that follow).


And we cannot wait for the chance to do just that.

But since we know that one of the most important steps in reaching success is to prepare for success, we thought we’d introduce you to the 12 INSIDE EDGE breakout session speakers who are working behind the scenes even as we speak to make this event unforgettable.

Say Hello to Ron Wilder (@ronwilder)

First up on our prestigious list of breakout experts is

Aligned Action’s Ron Wilder.

When it comes to business, Ron isn’t content to just play the game to win; he’s all about changing the game altogether.

In 2003, when Ron first launched his strategy-focused executive coaching and advisory firm Aligned Action, he knew that if his clients were going to change the game in their business, they would need to do what Ron did during a make-or-break moment that defined his own career: they’d have to start thinking from the perspective that what they wanted to create already existed, and then reverse engineer their decisions and behavior from that starting point.

Today, that “mindset shift” informs everything that Ron does as a strategic adviser , coach and teacher to business leaders from around the world and is the cornerstone of his success.


Ron’s INSIDE EDGE Breakout Session Presentation

“Know Your Price Point: Stop Leaving Money on the Table”


What Ron Has In Store for You

If you’ve been an entrepreneur for any length of time, you know just how important it is to know your price point. After all, presenting your fees can be a make-or-break moment for your business: land the contract, and you make money. Fail to do so, and you leave money on the table.

For all its importance, talking money with a potential client is often also a source of tremendous anxiety. The key is to learn first how to create clarity and confidence around your fee structure and then to master the skills you need to present your fees clearly and effectively.

In this breakout session, Ron will share his strategies for setting and presenting fees in a way that helps you not only get the business, but also get the right business. These strategies include how to set fees that enable you to reach your personal, professional and financial goals; how to determine whether or not to implement a price change; how to present your pricing to a client; and how to use your price point on a path to growth that impacts your skills set, mindset and bottom line.


Gain the INSIDE EDGE on Setting and Getting Profitable Fees and Stop Leaving Money on the Table - Once and for All

To learn from Ron first hand how to set and get profitable fees for your services so that you never leave money on the table again, you have to attend INSIDE EDGE 2014.

Don’t have a ticket just yet? No problem. Grab your ticket today, and be sure to join us in Scottsdale, Arizona June 26 through 28.

If you’re already attending, be sure to check back here for additional updates — and feel free to help us spread the word!  #insideedge