Crafting a Brand that Resonates, Communicates and Closes Big Business at INSIDE EDGE 2014

 

In our last installment on the INSIDE EDGE 2014 blog, we previewed for you Jill Wesley’s breakout session: “You Got the YES! Now What? The Top 3 Secrets to Getting Long-Term, Lucrative Corporate Training Contracts.” Did you miss it? No worries. You can get the scoop here.

 

Based on the emails coming in to my team (and the social media buzz), it looks like our attendees are just as excited about getting to Scottsdale as we are. (Don’t have a ticket just yet? No problem. Grab your ticket today to join us in Scottsdale, Arizona June 26 through 28.)

If that sounds like you and you can’t wait these last few days until INSIDE EDGE 2014 kicks off for more proven strategies on how to land those lucrative corporate clients, you’re in for another treat. Because today we’re going to provide a special look into the business practices of Kerri Konik, Founder and Principal of Brandscape Atelier.

 

Say “Hello” to Kerri Konik (@brandsatelier)

Spend any amount of time with Brandscape Atelier Founder and CEO Kerri Konik, and you understand why she’s considered to be the brand identity and emotional resonance expert.

With a passion for all things branding, Kerri has spent over 28 years helping small business brands prevail. Understanding that, no matter what the endeavor, the force of creativity is the imperative, essential element that makes all things possible, Kerri works closely with each client to develop brand strategy, identity, messaging and marketing that resonates, inspires, and enables the exponential impact they aspire to make in the world through their businesses.

Kerri Konik’s INSIDE EDGE Breakout Session Presentation:

“Crafting a Brand that Resonates, Communicates and Closes Big Business”

What You Can Look Forward To

As anyone will tell you, branding is often a complex mystery and a daunting process — especially for start-up entrepreneurs and small business CEOs. No matter how big the company or how long it’s been in business, however, the pressure is high to build a great brand.

All too often, however, business owners poke around in the dark trying unsuccessfully to develop their own brands, a process that costs time, money, and even big-name clients.

The breakthrough comes when you understand what branding truly is, and how to refine your own brand and leverage your brand messaging to gain the competitive edge in your marketplace — and in the hearts and minds of your clients.

In this heart-to-heart breakout session, you will:

  1. Learn what a “brand” really is and how to easily and systematically define, design and deliver meaningful brand communications;                                                                                          
  2. Discover big agency strategies and secrets of the “big cat” brands and how to approach and scale those proven, expensive and effective methods for your own brand with the right-sized investments, while still igniting rapid-growth results.                         
  3. Learn how to develop brand experiences that really connect, communicate and inspire.

As Kerri will explain, an emotional transaction always precedes a business transaction. And it is only when that occurs that a strong relationship between you and your prospect is possible, and closing repeat business is simple and enjoyable for you and your ideal client prospects.

 

Gain the INSIDE EDGE on Crafting a Brand that Resonates, Communicates and Closes Big Business

If you understand the value of developing brand experiences that truly speak to your ideal clients and want to learn more of Kerri’s insights into “Crafting a Brand that Resonates, Communicates and Closes Big Business,” join us in Scottsdale at INSIDE EDGE 2014.

Don’t have a ticket just yet? No problem; you can still get in on the action if you move quickly. Grab your ticket today, and be sure to join us in Scottsdale, Arizona June 26 through 28.

If you’re already attending, be sure to check back here for additional updates — and feel free to help us spread the word! Don’t forget to use hashtag: #insideedge

 

Previous Blog Post:

“You Got the YES! Now What? The Top 3 Secrets to Getting Long-Term, Lucrative Corporate Training Contracts.” You can get the scoop here.